Making the Case for Pay-Per-Click
There is an assumption out there that advertising on Google costs an arm and a leg. It's a very large myth that I'd like to dispel for the local business owner, because in fact PPC or Pay-Per-Click is the single most cheapest way to advertise online (other than for free of course).
Let's do an average break down of advertising costs, per medium:
*statistics found at http://www.gaebler.com
Newspapers
Major Newspaper: $500/month and up.
Major Newspaper Website: $500/month or per 100,000 impressions.
Small Town Gazette: $50 and up
TV
National TV Commercial: nearly $350,000 and up (30 sec)
Local Television Station: around $1,000 and up (30 sec)
Radio
Local News: $350 and up (30 sec)
Search Engine: Pay-Per-Click
*Numbers from www.comScore.com
Per Click National Average: $3
Per Click Local Philadelphia: $2.30
The Beauty of Pay-Per-Click
You set the budget, you get to decide how much to spend each month. There are no limits and no contracts. You want to spend $20 a month? OK. You want to spend $200, totally up to you. Depending on the popularity of the keywords you choose, the average rate of click is much lower, as low as $0.20. I'm run entire campaigns with keywords that average less than a dollar for months and months.
Pay-Per-Click, is quite frankly the best value for the most exposure you can buy online. It's rated as the number one way to drive potential sales leads to your website by every statistics and online marketing firm in the country.
I provide setup, creation, management and statistical services for PPC Campaigns at two very reasonable rates.
However you can do it all yourself, Google has made if very easy to understand Adwords.com with handy step by step procedures and tutorials. It's not rocket science. And if you discover you like using Adwords you can always contact me for expert advice on strategies to leverage more sales leads for your buck.
If you would like to ask me questions, have me setup a PPC account for you or take one of my 1 hour classes, please contact me at 215-825-6992.
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